Worldwide sports leader ESPN selects country star Lauren Alaina to create a track exclusively for this season’s college football coverage. Alaina and Imagine Dragons were the only two artists chosen to contribute brand new recordings for ESPN and its college football promotion.
“I have followed Lauren’s career and knew of her talent. The pageantry, traditions, passion and atmosphere of college football is unlike any other sport and Lauren has captured what makes the season special in her song ‘History’,” shares Kevin Wilson, ESPN Music Director.
Alaina, along with Jesse Frasure and Emily Weisband, wrote “History” specifically for ESPN which will use the powerful song in its promotions across all platforms for the top college football matchups each week. The track will also be used as a central part of the campaign building towards the College Football Playoff (CFP) semifinals on New Year’s Eve and the CFP National Championship on January 11, 2016.
“For a southern girl, college football is everything. I am so pumped to have my song used for ESPN’s college football coverage,” Alaina excitedly explains. “Thank you ESPN for giving me something to make my boyfriend, dad, and brother think I’m that much cooler!”
Alaina is currently on radio tour in support of her highly-anticipated new music expected at country radio next month.
To preview and purchase “History”, visit http://umgn.us/History.